BUSINESS FIRST. TECHNOLOGY IN SERVICE OF IT.
From bold ideas
to measurable impact.
I turn high-value business problems into practical AI solutions — connecting strategy, architecture, and execution to outcomes that matter.
IN MOTION
THE OUTCOME
REPORTED
Less AI theatre.
More business value.
The question isn't “Where can we use AI?” It's “What outcome are we trying to change — and what's the smartest way to get there?”
Start with the
business problem.
Find the growth constraint, operational bottleneck, or customer friction worth solving. Establish the baseline before choosing technology.
DISCOVER ↗ 02Architect the
right solution.
Connect data, systems, workflows, and AI. Make deliberate buy-versus-build decisions, and prove value before scaling investment.
DESIGN & PROVE ↗ 03Deliver. Measure.
Improve.
Move validated solutions into real operations, align teams around adoption, and track the metrics that define success.
SCALE IMPACT ↗Technology is the
tool. Impact is the mission.
Every initiative should have a clear line from the business problem to the solution, and from the solution to a measurable outcome.
See that thinking in action ↘Problems solved.
Capabilities built.
A selection of projects spanning growth, customer experience, operational efficiency, analytics, and enterprise AI. My role: connect the business problem to the right solution and help move it toward implementation.
CDP & Conversions API rearchitecture
Rebuilt conversion-data flows to address low event match quality, improve the signals sent to advertising platforms, and strengthen the data foundation for marketing.
AI-powered customer support
Evaluated support automation vendors and helped implement Ada's chat and voice capabilities, connected to the knowledge base with escalation to human agents when needed.
Self-service business analytics
Architected a data-virtualization and semantic layer so business teams could query trusted data conversationally and create dashboards without depending on the data team for every request.
Understand who is visiting and make the data actionable.
Visitor enrichment & identification
Enabled website visitor identification and data enrichment to support audience understanding, outbound marketing, lifecycle marketing, and customer success.
Website experience & personalization
Revamped the front-of-site experience to better showcase the product and explored industry-specific personalization for eligible returning visitors, using enriched visitor data to inform the journey.
Internal AI agents for QA & engagement
Built internal agent workflows to audit support calls for team leads and generate personalized customer re-engagement messages.
Marketing creative operations
Mapped fragmented creative workflows and established an end-to-end triage process across departments, supported by an application that enforced the workflow and standardized performance-data capture.
Context-aware agents & connected journeys
Developing an approach for bots and AI agents to share relevant customer context, helping interactions connect across journeys instead of operating as isolated experiences.
REPORTED RESULTS ARE DISTINGUISHED FROM PROJECT OBJECTIVES AND WORK IN PROGRESS.
Built across
the whole stack.
From translating AI research into products to shaping enterprise strategy and building AI ventures, each chapter connects technology to business value.
Constant Contact
DIRECTOR, AI STRATEGYReporting to the Chief Strategy Officer, I identify high-value AI opportunities and translate business priorities into scalable solutions— leading solution architecture, buy-versus-build decisions, vendor PoCs, and internal prototypes through engineering handoff.
EXPLORE ROLE & PROJECTS ↗TellMore
TECH CO-FOUNDERLed the technology vision for Panopticon, an enterprise AI concept designed to unify fragmented data, answer business questions, and turn insights into action through AI agents. Established design partnerships, including Claire’s, and progressed toward pre-seed fundraising.
EXPLORE ROLE & PROJECTS ↗ISteer / AppSteer
CHIEF AI OFFICERTransitioned from commercial leadership into AI strategy, repositioning AppSteer from a conventional no-code platform toward prompt-driven enterprise application development. Helped modernize the product vision for deployments across East Asia, the US, and Africa.
EXPLORE ROLE & PROJECTS ↗TIBCO Software
HEAD OF NAM ENTERPRISE ARCHITECTUREProgressed into regional architecture leadership, helping shape cloud-first modernization and go-to-market strategy. Contributed to a Business Maturity Assessment that connected customer needs with relevant solutions across TIBCO’s multi-product portfolio.
EXPLORE ROLE & PROJECTS ↗Information Builders
PRESALES & COE PROGRAM MANAGERProgressed from technical pre-sales into AI architecture and strategy, translating customer feedback into product direction. Helped bring no-code machine-learning capabilities to business users through customer demonstrations, technical validation, and proofs of concept.
EXPLORE ROLE & PROJECTS ↗IBM Canada
SOFTWARE ENGINEERStarted with DB2 technology before joining the founding team of IBM’s Watson Health Image Analytics program. Worked closely with IBM Research to translate AI research into practical product capabilities for medical imaging, bridging academic research and real-world applications.
EXPLORE ROLE & PROJECTS ↗Engineering mindset.
Business-oriented execution.
PhD, System Design Engineering University of Waterloo · 2018–2021 (not completed) Supervisors: Dr. Hamid Tizhoosh · Dr. Shahryar Rahnamayan
MASc, System Design Engineering University of Waterloo · 2016–2018 Supervisors: Dr. Hamid Tizhoosh · Dr. Shahryar Rahnamayan
BEng, Mechatronics Engineering Ontario Tech University · 2010–2015
Post-graduate research focused on AI for medical imaging and digital pathology.
Curiosity backed
by research.
Before putting AI to work in business, I explored the ideas behind it — from neural networks and computer vision to digital pathology and anomaly detection.
Have a real
problem to solve?
Let's start with the business outcome you want to change. We can work backward to the strategy, systems, and AI that will get you there.
Start a conversation ↗